Finally, after months of negative news, a reason to be cheerful about declining markets. Puma have created an iphone app which allows you to follow stocks, but with an excellent twist. As prices fall, a model removes clothes. So, as the site suggests, if you lose the shirt from your back you're not on your own.
I love it when brands poke fun at negative situations that affect us all, and, although high risk, when done well it can be really effective. They even offer 20% off when you show the app on your phone in store. Nice moves, Puma.
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