Following on from this little beauty, @Chris_Reed pointed out the above effort from Thetrainline.com.
It reminded me of the 'bumvertising' idea in the States in that it utilises everyday sights in an unnatural way to deliver a message.
Although not as memorable as the LED viral from Samsung, this is a very clever, presumably low cost example of innovative advertising placement. It's obviously in a reasonable position with thousands of daily commuters passing throughout the day and certainly raises a smile, but does it deliver the message? We will have to wait and see.
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