Puppy Pulling Power - Sony Ericsson's new camera phone with 'Smile Shutter'

Interesting campaign from Sony Ericsson to promote their new C510 Cyber-Shot model, which claims to be able to take a picture at the exact moment the subject smiles. The premise is that two guys try to find out which is the best puppy for getting smiles from girls using the phone attached to the dog's collar. The result is a strange collection of videos as they gather their 'data' and plenty of gratuitous cleavage shots as the girls bend down. For the full story, or just to see the aforementioned cleavage shots, visit the puppy pulling power blog. Feels a little bit like the recent Lynx campaigns and is a little bit odd, but clever 'use' of the technology.