Discovered via Adivertido, this viral appears to be for IKEA. I've tried to find some more details on it as my Spanish/Portuguese is not the best (as is clear from the fact that I can't work out if it's written in Portuguese or Spanish), but to no avail. I did, however, manage to find a secod video, below:
Nicely put together, but I'm hoping for a big reveal at some point to direct the buzz generated to the company responsible.
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4 comments:
Nobody really knows.
Advertido said that could be from Ikea, since they made a lot of stuff out of the box.
We need to see whats going on in France - and see the caimpaing.
Really like your blog.
Abraços do Brasil.
Miranda
speak french?
http://publigeekaire.com/2009/04/des-parachutes-dans-paris-ca-buzz-pour-qui/
http://www.marketing-alternatif.com/2009/04/14/ikea-parachutes-de-meubles-paris-viral-video/
It is the Conforama brand that hides behind that contagious ad.
New Pont Neuf Store : the low-priced design is crashing in Paris.
http://www.youtube.com/watch?v=9RKYqUEQ0jM
Thanks for the updates guys - nice tie in, don't you think?
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